Made in Sweden.
Based in NYC.
Our office is located in Manhattan and is led by Swedish natives Malin Eklund and Elina Carle, blending a Scandinavian perspective with an American mindset.
Malin Eklund
Public relations veteran with extensive experience in media. Her work encompasses brand development, influencer marketing, media relations, public relations, content creation, and podcast production.
Elina Carle
Brand marketer with over a decade of experience in branding and integrated marketing for early-stage start-ups to Fortune 500 brands, including Nike, Kin Euphorics, Airbnb, Eauso Vert, WordPress, and more.
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What AI Can't Generate
Brand relevance is earned, not prompted. In the age of AI, brands win through cultural relevance. We are on a mission to help brands cross borders and show up authentically through local marketing, community-centric experiences, and strategic access.
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FOUNDERS
Malin
Eklund
Elina
Carle
A public relations veteran with extensive experience in media. Her work encompasses brand development, influencer marketing, media relations, public relations, content creation, and podcast production.
A marketer with experience in branding and integrated marketing for early-stage start-ups to Fortune 500 brands, including Nike, Airbnb, Kin Euphorics, Eauso Vert, and more.